Tap

Branding, Identity, Packaging
Thesis project for CCA

Tap was created during my time at California College of the Arts for my thesis. The thesis prompt was to design around the word, Greed. Tap lets you experience a city’s essence through its tap water. By bottling up and selling tap water from different cities, I’ve embodied the way corporate companies make their money: by packaging natural resources and selling it to consumers for profit.